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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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BambooHR ad promoting cost savings for HR teams, with the headline "Average $46,800 back in your budget every year" in bold white text on a bright green background, the subline "HR that saves more than just time," a red "Learn More" CTA, an illustration of a person celebrating with cash raining down, and a small disclaimer noting the figure is based on customer survey data
BambooHR
BambooHR
SaaS / Software
Numbers
Meta
Asana ad localized in Polish, highlighting a stat of "+57% więcej projektów zrealizowanych na czas" (57% more projects completed on time) in large white text on a purple background, with a simplified bar chart illustration on a laptop screen, citing an IDC whitepaper from June 2023
Asana
Asana
SaaS / Software
Numbers
Meta
1Password sponsorship ad featuring an Oracle Red Bull Racing team member in a blue racing suit, with the headline "Effortless security with every sign-in" and the tagline "Simply Lovely," co-branded with an Oracle Red Bull Racing team partner badge in the upper left corner
1password
1password
SaaS / Software
Social Proof
Meta
Intercom ad for their Fin AI agent, with the headline "The AI Agent built for enterprise scale" in large white serif text on a dark navy background, showing a product interface with an automated workflow builder on the left and a Fin chatbot conversation handling a billing inquiry on the right, with a "See Fin in action" CTA
Intercom
Intercom
AI / Data
Awareness
Linkedin
Zendesk ad featuring a Siemens customer case study, with a photo of business professionals looking at mobile devices above the headline "Automate 80%+ of Siemens enquiries with Zendesk AI," promoting their CX platform's ability to double productivity while delivering high CSAT scores, with a "Learn more" CTA
Zendesk
Zendesk
SaaS / Software
Numbers
Meta
Slack (from Salesforce) ad promoting Salesforce integration, with the headline "Maximize your Salesforce Investment with Slack" on a light blue background, a purple "Watch Now" CTA button, and a 3D illustration of a magnet connecting Slack and Salesforce cloud icons
Slack
Slack
SaaS / Software
Trust
Linkedin
Stripe ad in French promoting their real-time AI-powered fraud prevention, with the headline "Combattez la fraude en temps réel grâce à l'IA" (Fight fraud in real time with AI) below the Stripe logo, paired with an abstract gradient visual in purple, orange, and yellow tones, and a "Se lancer" (Get started) CTA
Stripe
Stripe
Fintech
Awareness
Meta
Rippling Spend ad targeting CFOs with a playful demo incentive, featuring the headline "CFOs, it's your turn for a treat" on a pink background, offering a free Ninja CREAMi or SodaStream appliance in exchange for a product demo, with a photo of the Ninja CREAMi and a yellow starburst badge reading "Demo Rippling Spend!"
Rippling
Rippling
SaaS / Software
Fun
Meta
Pipedrive CRM ad with the headline "Win more deals with an efficient, effective CRM" in white and green text on a dark green background, accompanied by a yellow "Free 14-day trial" CTA button and a product screenshot showing the deals pipeline view with sample deal cards organized by stages like Qualified, Contact Made, and Demo Scheduled
Pipedrive
Pipedrive
SaaS / Software
Product
Linkedin
Okta ad promoting an AI security blueprint resource, featuring the headline "AI agents need hardcoded boundaries, not permanent master keys" against a deep purple gradient background, with an illustrated book cover titled "How rogue AI agents nearly crashed the company" showing a robot on a beach chair, and the Okta logo at the bottom
Okta
Okta
SaaS / Software
Lead Gen
Linkedin
Miro ad promoting a research report on AI adoption barriers, featuring bold yellow-highlighted text reading "2,000 product leaders reveal the top barriers to AI adoption (and how to overcome them)" with a Miro AI badge, set against a dark background with colorful abstract shapes
Miro
Miro
SaaS / Software
Awareness
Meta
CrowdStrike ad for their Frontier AI security readiness guide, showing an open whitepaper and a closed report cover with the title "Five steps for Frontier AI security readiness" against a dramatic red background, with a "Get the Guide" CTA button and the tagline "Mythos is just the beginning"
Crowdstrike
Crowdstrike
SaaS / Software
Lead Gen
Linkedin
Copperlane AI ad highlighting efficiency gains for mortgage loan officers, with large white text reading "Mortgage LOs, but 2.3x more efficient" alongside a description of their AI agents for document intake and loan structuring, paired with an image of a miniature house held in a hand
Copperlane
Copperlane
AI / Data
Numbers
Linkedin
Copper CRM spring promotion ad with a pastel pink background, featuring an illustration of a watering can pouring water on growing plants, promoting 35% off their Professional plan for a year with promo code SPRING26, targeted at existing customers
Copper
Copper
SaaS / Software
Numbers
Linkedin
Coda ad with a clean split layout, featuring the tagline "This doc gets teams on the same page" on the left side with the Coda logo, and a retro-styled illustration of a briefcase icon on a grid-patterned pink background on the right
Coda
Coda
SaaS / Software
Awareness
Linkedin
BambooHR ad promoting an "HR personality quiz" asking "What type of visionary are you?" on a bright lime-green background, with three green spheres displaying colorful question marks and a red "Take the Quiz" CTA button
BambooHR
BambooHR
SaaS / Software
Lead Gen
Meta
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