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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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Industry
Platform
Type
Platform
Industry
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Asana product ad in Polish on a purple background. The Asana logo sits at the top, followed by the headline "Najprostsze rozwiązanie umożliwiające śledzenie pracy i uzyskiwanie wyników" (the simplest solution for tracking work and getting results). Below, a photo of a woman working on a laptop is overlaid with UI elements showing a task assignment prompt and completed task indicators with user avatars.
Asana
Asana
SaaS / Software
Awareness
Meta
1Password social proof ad with a dark background featuring a customer testimonial quote from Leo Cunningham, CISO at Flo, reading "1Password helps us stay true to Flo's security and privacy principles." The lower half displays the Flo logo in pink on a light card-style background.
1password
1password
SaaS / Software
Testimonial
Meta
Intercom product ad with a light beige background. The headline in large black serif text reads "Resolve customer queries faster with Intercom's Helpdesk." The center shows a detailed UI screenshot of the Intercom helpdesk interface overlaid on a painterly landscape illustration, displaying an inbox, conversation thread with a customer named Tom Simone, and conversation details panel. The bottom features "Try Intercom's Helpdesk" text alongside the Intercom logo.
Intercom
Intercom
AI / Data
Product
Linkedin
Optimizely lead generation ad with a vertical split of blue (top) and yellow (bottom). The headline in white reads "See past the sales pitch. Discover the CMS that's right for you." An isometric illustration of an RFP template document with a pen and bar chart sits in the center. A blue "Download now" CTA button appears at the bottom.
Optimizely
Optimizely
SaaS / Software
Awareness
Meta
Zendesk industry-focused case study ad with a dark green background featuring concentric curved lines as a texture. The top label reads "AI in Media & Entertainment." A semi-transparent card in the center contains the stat "83% faster response times" in bold, followed by "See how one media company scaled support without scaling headcount." A lime green "Read now" CTA button sits at the bottom of the card. The Zendesk logo appears in the top right corner.
Zendesk
Zendesk
SaaS / Software
Lead Gen
Meta
Slack product demo ad on a white background with a yellow accent area. The headline reads "A custom AI Agent for every channel, minus the custom build" with a purple "Watch Demo" CTA button. A UI mockup shows a channel interface with a "Channel Expert" agent card. The Slack logo with the "from Salesforce" tagline appears at the bottom left.
Slack
Slack
SaaS / Software
Awareness
Linkedin
Rippling demo incentive ad with a purple gradient background. The headline reads "See Rippling and get Apple AirPods 4" with an image of AirPods in their case. Below, smaller text explains that Rippling combines finance, HR, and IT into one system. A large yellow "Get a Demo" CTA button is at the bottom.
Rippling
Rippling
SaaS / Software
Awareness
Meta
Pipedrive product ad on a dark green background. The headline reads "Swap complexity for clarity" with "clarity" highlighted in yellow. A yellow "Try Pipedrive CRM free" CTA button sits below. The lower half shows a UI mockup of a Kanban-style sales pipeline with three columns: "Demo Scheduled," "Proposal Made," and "Deal Won," each containing sample deal cards with company names and status indicators. A cursor icon is dragging a deal card across the board.
Pipedrive
Pipedrive
SaaS / Software
Product
Linkedin
Okta brand awareness ad on a blue gradient background. The headline in large white text reads "The secure foundation of rapid growth." A white-outlined "Read more" CTA button appears below. The lower right features a photo of a woman leaning against a vintage Land Rover in an outdoor setting. The Okta logo is placed in the bottom left corner.
Okta
Okta
SaaS / Software
Lead Gen
Linkedin
Stripe customer success ad with a clean white top section and the headline "Lovable skyrockets to $50M ARR in 6 months" alongside a "Start now" CTA button with an arrow. The bottom half features a gradient purple and pink visual with the Lovable heart logo and Stripe logo connected by a plus sign.
Stripe
Stripe
Fintech
Social Proof
Meta
Miro webinar promotion ad on a bright yellow background. The headline reads "Your canvas is the prompt: AI workflows built for cross-functional product teams" with the date "April 30, 11 AM EST, 4PM GMT." Two speaker photos are shown at the bottom: Rory Keddie (Product Evangelist) and Damir Dizdarevic (Group Product Manager), both from Miro. Small product icons are scattered across the top right.
Miro
Miro
SaaS / Software
Lead Gen
Meta
CrowdStrike lead generation ad with a bold black and red design featuring dynamic diagonal streaks. The headline targets CISOs with the stat "Attacks by AI-enabled adversaries increased by 89% in 2025." A "Get Report" CTA button appears on the left, and a mockup of the 2026 Global Threat Report booklet is shown on the right.
Crowdstrike
Crowdstrike
SaaS / Software
Lead Gen
Linkedin
Copperlane AI performance-focused ad on a soft pink/peach background with the headline "Mortgage LOs close 2.3x more deals with Penny." A stylized 3D illustration of a small house sits in the center. The bottom right includes the tagline "AI agents that handle document intake and loan structuring," a "See More" CTA button, and the URL www.copperlane.ai.
Copperlane
Copperlane
AI / Data
Numbers
Linkedin
Copper CRM emotional ad featuring a close-up photo of a woman with a concerned expression looking down at her phone against a light blue background. Bold white text on a purple highlight reads "Your clients don't send a breakup text." Below, smaller white text adds "They just go quiet." The Copper logo appears at the bottom center.
Copper
Copper
SaaS / Software
Fun
Linkedin
1Password B2B display ad with a split layout. The left side has a dark background featuring the 1Password logo, the headline "Enable secret-safe AI workflows," and a "Book a demo" CTA button. The right side shows a grid of six integration icons including ChatGPT, Dropbox, Lovable, SSH Key, Credit Card, and Document on a white background.
1password
1password
SaaS / Software
Trust
Meta
Coda awareness ad on a warm orange background with the headline "How many open tabs do you need to do your job?" and a "Learn more" CTA button in black. The lower right shows two overlapping app icon cards featuring the Coda logo and the EA (Electronic Arts) logo, suggesting enterprise use.
Coda
Coda
SaaS / Software
Awareness
Linkedin
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