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The best B2B ad examples in one place

Get inspiration on how top companies like Webflow, Canva or Zapier design their high performing B2B ads.

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Type
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PayPal animated GIF ad on white background with flowing blue wave design. Smartphone displays PayPal Anywhere app loading screen with P logo. PayPal wordmark in top left corner.
Paypal
Paypal
Fintech
Product
Linkedin
Salesforce animated GIF on light blue background. Astro mascot standing alone looking around in minimal scene. Short looping brand animation.
Salesforce
Salesforce
SaaS / Software
Awareness
Linkedin
Salesforce animated GIF on purple constellation background with star and unicorn outlines. Astro mascot holds colorful paint palette next to Your Customer 360 Solution UI card.
Salesforce
Salesforce
SaaS / Software
Product
Linkedin
Salesforce animated GIF on light blue background. Astro mascot (bear character in white cloud t-shirt) holds blue Salesforce cloud logo while orange butterfly flies nearby. Wide banner format.
Salesforce
Salesforce
SaaS / Software
Awareness
Meta
Sastrify animated GIF ad on mint/turquoise background. Sastrify logo centered with hashtag taglines: #buycheaper #buyfaster #buyless #buybetter in orange text.
Sastrify
Sastrify
SaaS / Software
Awareness
Linkedin
PandaDoc animated GIF ad on pink background with illustrated person meditating. Dark smoke/hair flowing upward contains headline Cut your document signing time in half. PandaDoc logo top left.
PandaDoc
PandaDoc
SaaS / Software
Comparison
Google
Monday.com animated GIF ad on light gray background. Headline Yes, your team is productive... Shows floating UI cards and #project_management kanban board with task cards. Purple Request a live demo button.
monday.com
monday.com
SaaS / Software
Product
Linkedin
Instantly animated GIF ad on white background with Instantly logo at top. Shows abstract gradient rounded rectangle in blue and tan/peach tones.
Instantly
Instantly
SaaS / Software
Awareness
Linkedin
IBM animated banner ad showing man with glasses waving excitedly. Text reads What's behind the door? Explore the supply chain lab from IBM with Go now CTA arrow. Leaderboard format.
IBM
IBM
SaaS / Software
Lead Gen
Google
Foleon animated GIF ad on dark navy background featuring animated red PDF file icon with sad/bored face expression. Humorous take on static PDF content.
Foleon
Foleon
SaaS / Software
Fun
Linkedin
Zapier ad displaying five company logos including Vector Media and Orchard against a purple background. Text reads: "Businesses get more done when everyone automates. Just ask these 5 companies." Download now button visible.
Zapier
Zapier
SaaS / Software
Trust
Social Proof
Linkedin
Zapier ad showing a man in a light blue shirt holding a snack bar against a beige background. Text reads: "Crush deals like a champ. Put AI orchestration to work." Get started button visible.
Zapier
Zapier
SaaS / Software
Fun
Linkedin
Zapier ad featuring Vector Media case study with illustration of stacked forms transforming into Zapier logo. Text reads: "From 29 manual steps to just one click. See how Vector Media sped up onboarding with Zapier." See how they did it link visible.
Zapier
Zapier
SaaS / Software
Trust
Social Proof
Numbers
Linkedin
Zapier ad showing a smiling man at a laptop alongside a workflow diagram connecting Airtable and OpenAI icons to create a new post. Text reads: "Turn your blogs into social media gold with Zapier's Airtable and OpenAI integration." Learn More button visible.
Zapier
Zapier
SaaS / Software
Awareness
Product
Linkedin
Zapier ad featuring illustration of a smiling woman with multiple arms juggling tasks against a dark brown background. Text reads: "Know where you stand. Get your AI readiness score in two minutes."
Zapier
Zapier
SaaS / Software
Trust
Lead Gen
Linkedin
HeyGen ad styled as a social media post showing side-by-side comparison of a real person and their AI avatar. Text includes user testimonial: "My parents weren't able to tell it's AI, so it's pretty damn close!" Labels read "Left: Real Me" and "Right: HeyGen AI Avatar."
HeyGen
HeyGen
AI / Data
Trust
Social Proof
Meta
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