Top 5 AI UGC Video Generation Tools for Social Media Ads [2025]

User-generated content (UGC) style ads are blowing up. Why? Because people trust people more than smaller, emerging brands. Real-looking content often performs better than studio ads because it feels more like a recommendation than a forced pitch. Also, social media platforms like TikTok and Instagram prioritize UGC, pushing authentic-looking content over traditional ads. This is why UGC ads have become a commonly used content format for both e-commerce and SaaS.

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How AI transforms UGC ad creation

Brands used to pay content creators or actors to create videos for ads, or partner with influencers to be featured in their content. But that's changing fast. With the emergence of AI tools, you can now create UGC-style video ads quickly and at a much lower cost—without needing real people on camera.

These software programs use AI avatars to produce short, authentic-looking videos that are ideal for Instagram, TikTok, and Facebook ad campaigns. This means that if you’re a marketer, business owner, or startup founder, you can create UGC ads on your own.

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Create videos faster and easier with AI UGC tools

Different software offers various features that can help you create UGC content quickly. From script generation to avatar cloning, you can either generate the entire content with AI or use specific features to enhance your videos. Here are the main AI-powered features to consider:

• AI Avatars & Voiceovers: Many tools provide talking avatars or voiceovers, allowing you to include realistic AI presenters in videos instead of hiring real actors.
• AI Script Generation: Easily create scripts in a UGC style based on brand messaging. These AI tools mimic how content creators or influencers share their experiences when unboxing or using a product, ensuring the language is engaging, concise, and driven by calls to action.
• AI-Powered Editing: Some tools are designed for marketers without professional video editing skills. These programs can add automated transitions and subtitles, remove background noise, and more.
• Voice and Avatar Cloning: Some tools enable voice and even face cloning for personalized characters.

In this article, we will introduce the top 5 AI-powered UGC tools for cheaper and faster video production.

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1. Creatify

Creatify creates short video ads in a UGC style using just a product page or description as input. You can simply provide a URL (for example, your product’s landing page), and Creatify’s AI will analyze the product details, pull images/media, write a script, and generate a video ad featuring AI presenters. The platform serves as a one-stop solution: it handles scripting, voiceover, and video editing, allowing marketers to get a video that feels like user-generated content with minimal effort.

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Feature highlight

• URL-to-video generation: Creatify can transform product URLs into engaging video ads by analyzing the content of the product page, making the process easy for marketers.
• Extensive AI avatar library: With over 500 customizable AI avatars, Creatify offers a diverse selection to align with various brands and target audiences.
• Batch creation for A/B testing: It supports batch creation, enabling marketers to produce multiple video variations for testing and campaign optimization.

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Limitations

Some users found the platform's interface and features a bit complex, which may take some time to get used to. Additionally, its limited selection of templates compared to other leading AI tools might restrict creative possibilities.

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Pricing

Creatify offers multiple credit-based plans, including a free tier, making it flexible for different needs. The free plan includes 10 credits (~2 videos) and a limited avatar library and format choices. The recommended plan contains credits for around 40 videos per month, the feature of creating your own avatar, and other advanced ad tracking tools and support.

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2. Arcads

Launched in 2024, Arcads is designed for growth marketers – it can generate short video ads from text input, helping brands scale up social media advertising. You simply write (or auto-generate from your product info) a script, choose a virtual actor from its library, and Arcads produces a human-like video ad in minutes.

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Feature highlight

• Easy generation: Designed for speed and ease – write your script, pick an AI actor, and generate the video in 30 seconds to 2 minutes
• 300+ AI Avatars: It provides a large avatar library to choose from, varied by age, gender, and ethnicity. After selecting the avatar, you can also fine-tune the speech speed, style, and voice.
• Marketing focus: Arcads is specifically tailored for marketers, emphasizing the speedy production of multiple video ad variations.

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Limitations

While offering a broad range of avatars, the platform has limitations in customizing specific avatar details and advanced video editing features.

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Pricing

The Starter Plan is ~€100 per month, which includes up to 10 AI-generated video ads per month. This is geared toward those just starting with AI videos or running low-volume campaigns. Enterprise or unlimited packages may also be available on request.

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3. MakeUGC

MakeUGC is an easy-to-use option for anyone looking to create AI-generated UGC videos. It provides essential features like AI-generated avatars, a variety of scenes, and support for multiple languages. You can quickly produce UGC videos by writing a script, choosing an AI avatar, and receiving a video in just minutes. Starting at $49 per month for five videos, it's a budget-friendly alternative to other AI UGC tools.

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Feature highlight

• 100+ licensed AI actors: Choose from a library of prebuilt AI-generated creators that fit your product and tone.
• AI product interaction: AI avatars can now hold and showcase your product, creating realistic demo-style videos that are useful for e-commerce brands.
• Supports 29 languages: The videos can be created in multiple languages, making it easy to localize content.
• Over 20+ Scenes: Choose from a variety of backgrounds and settings, including podcast-style setups, home environments, and office spaces.

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Limitations

It may require strong scripts for better results. Poorly written input can lead to average output. Consider editing the AI-generated script to add more personality or humor.

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Pricing

The Startup Plan begins at $49 per month and includes 5 videos. The Pro plan ($119/month) offers up to 20 videos and lets you create your own AI avatar. For high-volume needs exceeding 20 videos monthly, enterprise deals are also available.

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4. BandsOffAds AI

The tool was developed by BandsOffAds, a company that offers video ad creation services for e-commerce and dropshipping businesses. Leveraging their specialty and experience in these industries, BandsOffAds AI helps e-commerce brands create UGC ads featuring realistic AI avatars.

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Feature highlight

• Multiple scene selection: Instead of generic or static backgrounds, BandsOffAds allows users to choose from a variety of settings, including casual and studio environments.
• 100+ AI avatars: It offers over 100 AI-generated actors showcasing real emotional expressions, enabling brands to select faces that best resonate with their target audience.
• No copyright issues: With licensed AI creators, there are no copyright concerns.
• Multi-language support: It supports 29 languages, making it accessible for global campaigns, whereas some AI video generators only support English.

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Limitations

BandsOffAds is designed for e-commerce, so it may not be the best for other industries. It also lacks advanced video editing and avatar cloning features found in some competing AI UGC tools, limiting options for brands seeking more control over their content.

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Pricing

BandsOffAds AI offers several subscription options to accommodate different needs. The basic Lite Plan is priced at $47 per month, includes 3 videos, access to over 50 realistic actors, availability in 29 languages, watermark-free exports, AI script generation, and the option to upload your own audio.

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5. Poolday AI

Poolday AI is a platform designed to streamline the creation of UGC and voiceovers (VO), especially for user acquisition (UA) campaigns. The all-in-one platform offers a wide range of advanced AI-powered video editing features. It enables marketers to produce high-quality video content, reducing reliance on content creators and paid partnerships.

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Feature highlight

• All-in-one platform: Handles the entire UGC video ad creation workflow. You can upload your product images or clips, pick an AI actor, and get a polished video with captions and cuts.
• AI UGC & actors: Generate realistic UGC without the need for human actors.
• Hook swapping: Interchange different hooks within videos to test and optimize performance.
• Video editing & draft Sharing: Use built-in editing tools and share drafts within teams for collaborative work.
• Batch and variations: Quickly generate multiple variations or adapt one video into different aspect ratios. The platform lets you duplicate projects for A/B testing.
• AI VO SmartSync: Synchronize AI-generated voiceovers with on-screen content.
• 35+ languages for localization: Produce videos in over 35 languages, catering to a global audience.

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Limitations

It positions itself as a premium option for marketers with larger video needs, as reflected in its pricing. While it offers a wide range of advanced video editing features, the avatar library is smaller (30-50 actors) than some of the other software.

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Pricing

This tool targets higher-volume advertisers. The Starter Plan is $499/month for up to 20 videos (with additional videos at $15 each). The Scale Plan includes 100 videos per month plus premium features like private actors and dedicated support services.

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Conclusion

Each of these tools enables fast creation of UGC-style video ads with AI actors, but they differ in cost and capabilities. For example, MagicUGC is budget-friendly for lighter use and offer personalized touches (cloning yourself or leveraging AI insights), whereas Poolday caters to heavy-content production with robust all-in-one features. Arcads strikes a middle ground with speedy generation and a subscription model. Consider the volume of videos you need, the level of customization required, and your budget when choosing the right AI video tool for your marketing needs.

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FAQs

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What’s the best way to create authentic UGC video ads?

The key to authenticity in UGC ads is to keep the content “real” and relatable. Here’s how to make your AI-generated content feel real:

• Script it yourself (or use AI as a base, but tweak it): AI tools can help generate scripts, but always add a personal touch. Keep it casual, like a real person talking to a friend about your product.
• Use a real face & voice (if possible): Some AI tools let you clone yourself (or your friends and colleagues) into a deepfake-style avatar, keeping the videos closer to reality. This can boost credibility.
• Mix AI & real videos: If you have real UGC clips (someone using your product), combine them with AI avatars for a hybrid approach that is more natural.
• Keep the style raw: Don’t make it perfect. Add pauses, natural speech patterns, and even small “ums” for a more realistic feel.

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How to create multiple UGC video ads for A/B testing?

A/B testing helps optimize performance by testing different ad creatives. Here’s what you can manipulate for video ads:

• Script variations: Test different hooks (e.g., “Ever struggled with X?” vs. “Let me show you a trick for X”).
• Different avatars: If using AI actors, test different personas (younger vs. older, male vs. female) to see which resonates better with your audience.
• Content styles: Experiment with formal vs. casual tone, testimonial vs. demo format, or text overlays vs. no text.
• Backgrounds & settings: Change backgrounds, colors, and branding elements to test engagement.

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Are UGC-style ads good for SaaS?

Yes! UGC-style video ads aren’t just for e-commerce—they work great for SaaS too. Here’s why:

• Explains complex concepts simply: While there's no physical product to showcase, a casual looking AI avatar can break down a SaaS tool in a relatable, easy-to-understand way.
• Testimonial style builds trust: UGC ads featuring AI-generated “users” (or real customers) talking about how the software improved their life/work can boost credibility.
• Great for retargeting ads: SaaS often has longer buying cycles—UGC-style testimonial ads can nudge leads further down the funnel.
• Cost-effective production: AI-powered UGC tools let startup teams create engaging content without working with influencers or paid actors.