When crafting a successful Facebook ad campaign, every detail matters—from copy and visuals to targeting the right audience. However, among these elements, the ad graphic holds a unique power. It’s the first thing users see, and it plays a critical role in grabbing attention and encouraging further action. Before diving into some standout examples of Facebook ad creatives, let’s break down the essential principles behind creating high-performing Facebook ads.
Facebook Ad Types
Facebook offers diverse options for ad types, including single images, carousels, videos, and stories. Each format has different functions and best practices. Today we will look at image and story ad examples, as they are a good starting point to test out what marketing approach and strategy works better for your business or products.
Do’s and Dont’s for Facebook Ads
Dos:
- Keep it simple: Create ads with clear, focused visuals that communicate one primary message. Avoid cluttering the design with too many elements or competing ideas.
- Implement visual hierarchy: Design your ad with a clear visual flow. Guide the viewer's eye from the most important element (typically your key message or product image) to the call-to-action.
- Use the right CTA: There is a range of CTA buttons available for Facebook ads. Choose one that aligns with the main message of your ad and what you want people to do. Test different variations of the ad content along with CTA buttons to find out what works best for you.
- Optimize for specifications: Make sure your ad meets Facebook's recommended image sizes (1080x1080 pixels for square, 1080x1920 for vertical) for the best display quality.'
Don’ts:
- Don’t overload images with text: Just like Instagram, people scan instead of reading through. Avoid excessive text in ad images, as users favor visuals with minimal text. Ads with too much text may experience lower reach and engagement.
- Don't neglect brand consistency: Maintain consistent brand elements like color schemes, fonts, and even tone of copy. Make your ads recognizable as part of your brand's visual identity.
- Don't use low-resolution images: Does it really matter if the images will mostly be seen on a small smartphone screen? Absolutely! Always use high-resolution images that look crisp on all devices. Pixelated or poor-quality visuals can make your brand appear unprofessional.
Now, let’s jump into some of the best Facebook ad examples we discovered.
1. monday.com
- Industry: SaaS
- Ad type: Benefit-focused / problem-solution ad
- Visual: The clean design and bright colors really pop. The use of interface elements is simple but gets the point across, showing how the tool works with clickable buttons. No extra fluff—just enough to grab attention and deliver clear messages.
- CTA: Sign up
- What’s good about this ad: It combines a pain point with a clear solution presented visually. The headline, "Your projects deserve better," speaks directly to user frustrations and encourages action. Coupled with a visual demonstration of the software, it creates a value proposition, encouraging clicks and conversions.
2. Afterpay
- Industry: App
- Ad type: Problem-solution ad
- Visual: The ad stands out with its minty green color scheme, symmetrical layout, and minimalist design. The green background aligns with the brand colors, while the Afterpay card graphic takes center stage, grabbing attention.
- CTA: Book now
- What’s good about this ad: This ad connects with the audience by tapping into relatable, common situations like a "special night out." The "Pay it in 4. IRL." line is clever and conversational, making the message feel approachable. It highlights the benefit of flexible payments while keeping the tone casual and easy to understand.
3. Stripe
- Industry: SaaS
- Ad type: Benefit-focused ad
- Visual: This ad keeps it simple and sharp, with a smooth blue gradient that feels professional yet approachable. The headline and the visual below together make it clear what Stripe can do. It’s clean, modern, and easy on the eyes.
- CTA: Sign up
- What’s good about this ad: The headline speaks directly to small businesses and creators looking for quick solutions. It’s straight to the point, and the visual of the payment link being copied mimics the solution in action, making it feel real and practical.
4. The Ordinary
- Industry: E-commerce
- Ad type: Announcement ad
- Visual: The minimalist design with a neutral gray background aligns with the brand’s identity. The clean layout, combined with simple product images, exudes a natural, professional, and trustworthy vibe. The shadows and gradient background add depth, making the products stand out.
- CTA: Shop now
- What’s good about this ad: The headline highlights the brand's "best sellers" with confidence. The phrase "Most-Loved Collection" taps into the audience's desire to choose what others already trust. The simple, approachable tone is great for attracting the attention of first-time buyers.
5. Blueland
- Industry: E-commerce
- Ad type: Feature callout ad
- Visual: The clean layout and subtle colors create a sense of calmness and environmental awareness. The hand holding the product adds a human touch, while the simple product image reinforces the natural, sustainable approach of the brand. The certifications and badges add credibility.
- CTA: Shop now
- What’s good about this ad: The ad makes it clear that this is an environmentally friendly product, making it appealing to eco-conscious consumers. Bullet points like “100% plastic-free” and “plant-based power” highlight the eco-friendly benefits and support the headline. Including certifications reinforces trust and professionalism.
6. Wollit
- Industry: App
- Ad type: Problem-solution / social proof ad
- Visual: The creative approach of mimicking a bus stop billboard grabs attention. The smartphone image showcases the Wollit app, putting the core product front and center. The clean layout and use of simple, impactful text create a visually striking and memorable advertisement.
- CTA: Learn more
- What’s good about this ad: “Don’t just pay your rent. Make it count!” highlights a relatable scenario and is both catchy and actionable. The simple, conversational copy and clear call-to-action encourage the audience to try Wollit's credit-building solution. The Trustpilot rating at the bottom adds social proof, further reinforcing the credibility.
7. Orbitkey
- Industry: E-commerce
- Ad type: Feature callout ad
- Visual: A high-quality, closeup product image at the center, highlighting the details of the product. Key features are labeled with minimal text, making it easy to understand the product's value at a glance.
- CTA: Shop now
- What’s good about this ad: It communicates the value proposition of the Orbitkey product in a simple, straightforward manner. The key features are clearly highlighted, and the badges of industry awards add a strong sense of credibility and quality.
8. Linktree
- Industry: SaaS
- Ad type: Problem-solution ad
- Visual: The ad uses a clear side-by-side structure with contrasting colors. The layout draws attention to the solution being offered. Icons and checkmarks visually reinforce the pain points, while the mockup of a Linktree profile on the right demonstrates the product’s simple interface.
- CTA: Shop now
- What’s good about this ad: The straightforward comparison format helps potential users quickly connect the product to their needs. The bold text and visual hierarchy make the message easy to understand.
9. Uber Eats
- Industry: Delivery platform
- Ad type: Announcement ad
- Visual: This text-only ad uses color contrast and a simple layout to grab attention. The large "$0" and "0%" text serve as focal points, making the offer easy to understand.
- CTA: Sign up
- What’s good about this ad: This ad is a great example of "less is more." It highlights an offer in a simple, direct way. The use of large fonts and high-contrast colors emphasizes the key benefits. It encourages quick decision-making and sign-ups.
10. Nudient
- Industry: E-commerce
- Ad type: Testimonial ad
- Visual: The monochromatic green background complements the product's minimalist aesthetic. User testimonials are presented naturally without cluttering the layout, enhancing trust and relatability.
- CTA: Shop now
- What’s good about this ad: A great use of testimonials highlights various key benefits, such as lightweight design, smooth grip, and a perfect fit for phones. The simple layout and colors attract an audience that prefers a minimalist aesthetic.
Key Takeaways from the Best Facebook Ad Examples
These ad examples show that good ad design should be simple but effective. Here are the key points to keep in mind when planning and executing your Facebook ads:
- Simplicity is Key: Focus on creating visually appealing ads that communicate one primary message at a time. Avoid cluttered designs. If you have multiple ideas or features to showcase, consider splitting them into separate variations and testing to determine which performs best.
- Minimize text: Avoid overloading images with text, as users prefer visual content and excessive text can reduce reach and engagement.
- Maintain brand consistency: Ensure ads reflect your brand's visual identity through consistent design. This would also help increase your brand awareness.
- Strategic CTAs: Choose call-to-action buttons that align with your ad's message and test different variations to optimize performance.
In short, keep your Facebook ads simple and clear. Test different formats, creatives, and CTAs to understand what works best. Before creating your own ad, take some time to browse more examples of successful Facebook ads for inspiration for your next campaign!
FAQs
Why should I run Facebook ads?
Facebook remains one of the most popular social media platforms, providing easy access to a wide range of potential audiences. It also offers precise targeting, diverse ad formats, and easy-to-use analytics tools for you to understand and optimize your campaigns.
How can I create Facebook ads that stand out in a crowded feed?
Focus on creative—ad graphics—with bold visuals, concise (short) copy, and a clear value proposition. Testing is key to finding the right mix that resonates with your target audience.
What are the benefits of running ads across Facebook and Instagram?
With Meta Ads accounts, you can easily advertise on both Facebook and Instagram. This lets you reach a wider and more diverse audience while creating a cohesive cross-channel marketing strategy. With this, you can achieve greater brand awareness and improve the overall advertising performance.
How to find inspiration for my Facebook ad campaign?
The Meta Ad Library provides insight into the ads running on Facebook and Instagram, allowing you to search by industry or company. This is a good way to see what your competitors or other companies in your industry are doing.
Can I create Facebook ads without being a professional designer?
Absolutely! MagicLibrary makes it easy by gathering high-performing ads with great visual appeal and turning them into editable templates. Once you find an example that fits your campaign, you can download the ad as a template and start customizing it right away.
